Melody Bockelman, CEO of Private Label Insider, Helps Launch 200 Brands Amidst the COVID-19 Pandemic

VIRGINIA BEACH, VA / ACCESSWIRE / December 10, 2020 / The COVID-19 crisis brought about one of the most brutal economic meltdowns in history. As a result, millions of businesses shut down in 2020, leaving many entrepreneurs distraught and hopeless. But, one Beauty Product Development & Marketing agency, Private Label Insider, has sparked a ray of hope for over two hundred business owners after helping them launch successful beauty businesses amidst a global pandemic.

Private Label Insider is a Beauty Product development & marketing agency that operates out of Virginia Beach, VA, but serves businesses everywhere through the power of digital technology. The company has served hundreds of clients in product development, branding, and marketing, allowing them to thrive in the most unlikely of times. Private Label Insiders’ clients range from various skin care lines, hair care companies, body care startups, and makeup businesses.

The company’s founder is Melody Bockelman, a beauty industry expert with over sixteen years of collective experience in the industry. She started Private Label Insider as a blog while working a full-time job in a cosmetics company. The blog exploded over time as more people began searching for information about creating a beauty brand. The single mother would then start taking clients on and helping them grow their brands.

One of Private Label Insider’s first clients was Cora Tampons, which paid the company a nominal amount of $125 to figure out their business model and product line. Today, that company has become a multi-million dollar business selling products on Target’s shelves and other distribution chains. The branding agency’s clients have appeared on various publications and retail channels, such as Evine, QVC, HSN, Wholefoods, Target, and Amazon.

Amidst the pandemic, Private Label Insider made it a point to help as many people as possible by providing them with strategies to create successful businesses in one of the worst recessions the world has ever seen. As a result of its dedication and valuable insight, over two hundred business owners found refuge and success in launching their businesses through online channels, social media, and other modern strategies. Today, Private Label Insider has become a sought-after business coaching entity, serving various beauty industry brands.

Most recently, Melody has also launched several online courses through her agency. The company’s signature program is an online course and workshop called “The Beauty Brand Bootcamp,” an online program that teaches business owners the ins and outs of creating a successful beauty business. Private Label Insider also hosts “Beauty Brand MBA,” a monthly mastermind group that provides membership access to business resources and private coaching services.

Private Label Insider’s mission is to create a platform for people who aspire to experience money and time freedom by launching their beauty businesses. Through their proven track record of launching brands and their years of experience in the field, the company is committed to turning ideas into action. The branding company also looks to expand its borders and launch a media company that will emphasize being inclusive for all entrepreneurs.

As markets open up and the COVID-19 crisis slowly loses its weight, Private Label Insider hopes to help more businesses thrive and grow in the new normal. Visit the company’s Facebook page to learn more.

Company: Private Label Insider
Mobile: 956-970-0160

SOURCE: Private Label Insider

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