Branding and Marketing for Photographers: PhotoShelter Launches New Resource to Help Professional Photographers Attract More Clients

Guide offers in-depth interviews with award-winning photographers on how to stand out in a crowded market

NEW YORK–(BUSINESS WIRE)–PhotoShelter, the worldwide leader in visual asset management for professional photographers and organizations, today released a new educational resource, The Photographer’s Guide to Branding and Marketing in a Distracted World. The guide can be downloaded directly here:

The Photographer’s Guide to Branding and Marketing in a Distracted World offers photographers strategies to get ahead in a competitive and crowded landscape. Inside, get branding and marketing insights to build an audience and attract potential clients, plus hear from award-winning photographers like Ami Vitale, Nour El Refai and Melissa Lyttle who offer advice to help creatives stand out with fresh marketing tactics.

At our core, we aim to celebrate and educate the photo community by sharing these terrific stories and insights to help photographers learn, grow and succeed,” says Andrew Fingerman, CEO of PhotoShelter. “In this guide, you’ll find a selection of the best tips we’ve picked up over the years, plus advice from our award-winning photographers on how to create a brand that is unique and memorable.”

The Photographer’s Guide to Branding and Marketing in a Distracted World is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 70+ educational guides including topics like photo contests, social media marketing and creating a business plan. Guides can be downloaded here:

About PhotoShelter

PhotoShelter’s mission is to empower effortless visual storytelling. We offer a unified platform of technology, tools, and insights that help more than 80,000 professional photographers and over 1,000 brands manage their visual media every day. PhotoShelter accomplishes this through two solutions: PhotoShelter for photographers and Libris for brands.

In 2005, PhotoShelter pioneered the first cloud-based product for professional photographers to showcase, archive and sell their work. It offers beautiful websites, secure storage, plus over 100 features to help photographers take their businesses to the next level. PhotoShelter’s product for creative teams inside brands, Libris, is the simplest and fastest digital asset management platform built for visual media. With Libris, creative teams have easy access to photos and videos so they can engage their audiences anytime, anywhere. Today, Libris is used by leading brands across industries, including The Associated Press, New York Giants, Los Angeles Chargers, Philadelphia Eagles, Purdue University, National Aquarium, Chick-fil-A, Special Olympics Inc., Pandora, PBS, Politico, Nathan’s Famous and Wendy’s.


Deborah Block


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