Avalara Announces New Executive Team Members

. (NYSE: AVLR), a leading provider of cloud-based tax compliance
automation for businesses of all sizes, today announced the appointment
of Amit Mathradas as president and chief operating officer (COO), Sanjay
Parthasarathy as chief product officer (CPO), and Ross Tennenbaum as
executive vice president of strategic initiatives. Based out of the
company’s Seattle headquarters, the three newly created positions will
join Avalara’s executive team and more than 1,600 team members worldwide.

“We are thrilled to bring new incredible leaders onto the Avalara team,”
said Scott McFarlane, co-founder and CEO of Avalara. “Our business has
ambitious, exciting goals to pursue and achieving them will require
immense skill and collaborative leadership, and with the addition of
Amit, Sanjay, and Ross to our current accomplished team we are now even
better positioned for the future.”

Amit Mathradas, president and COO, will oversee the end-to-end customer
experience for businesses seeking tax compliance support, including
business development, sales, marketing, customer success, global
compliance, and professional services. Prior to joining Avalara,
Mathradas served as general manager and head of North American Small
Business at digital payments company PayPal, where he led the company’s
small business segment, managing teams responsible for acquisition,
activation, cross-sell, and retention for millions of merchants. His
experience also includes working as senior vice president and general
manager of Web.com, focusing on end-to-end management of digital SaaS
tools for small businesses, and serving 14 years at Dell in a variety of
roles, eventually as general manager for the organization’s small
business division.

“One of the many things drawing me to Avalara is the magnitude of the
team’s vision — to be part of every transaction in the world. The most
exciting days for Avalara are ahead and I am honored to be a part of
that journey,” said Mathradas. “I look forward to joining Avalara as we
continue to pursue our vision and commitment to customers, partners,
employees, and investors.”

Sanjay Parthasarathy, CPO, joined Avalara from Indix, an artificial
intelligence-based product information platform, after an
acquisition in February 2019
. As chief product officer,
Parthasarathy is charged with unifying global product management,
enhancing the in-product customer experience, and driving the long-term
global product roadmap. Before founding Indix, Parthasarathy was a
senior executive and leader at Microsoft for nearly 20 years. As
corporate vice president, he expanded Microsoft’s developer and platform
group to more than 1,500 employees worldwide and grew the developer
tools business to $1 billion worldwide. Parthasarathy also helped launch
the .NET platform, and as regional director of Microsoft South Asia, he
was instrumental in Microsoft’s early investment and expansion into

“Now, more than ever, Avalara’s mission to simplify compliance is
essential,” said Parthasarathy. “I am excited about the opportunity to
help Avalara deliver on its ambitious vision through the technologies,
product, and people that enable our customers and partners.”

Ross Tennenbaum is now executive vice president of strategic
initiatives, which encompasses products from various investments and
acquisitions, and is at the heart of many of Avalara’s primary growth
initiatives. He joins the company from Goldman Sachs, where he served as
a managing director in its technology investment banking division.
Tennenbaum’s experience was built over a 10-year investment banking
career at Goldman Sachs and Credit Suisse, and nearly seven years in
leadership roles at VIACK Corporation, a web collaboration software

In his role as an investment banker, Tennenbaum gained a unique
perspective and knowledge of Avalara by advising management on various
strategic and corporate finance transactions, including leading
Avalara’s IPO in 2018. “Through more than five years working with
Avalara, I have grown to admire its leadership team, large market
opportunity, and competitive leadership position,” said Tennenbaum. “I
am thrilled to join Avalara’s exceptional team to help achieve our
long-term vision.”

Businesses around the world are racing to seize the opportunity that
ecommerce offers — a global marketplace — only to be met with mounting
governmental and logistical challenges. This represents a significant
opportunity for Avalara to help businesses navigate unrelenting change
in a similar fashion to what it accomplished in the U.S. As a result,
the company has appointed long-time executive Pascal Van Dooren to the
role of executive vice president, international. Van Dooren’s extensive
experience in international business is well-suited to building
Avalara’s existing presence in North and South America, Europe, and
Asia, and ultimately to offering a consistent Avalara solution across
all regions.

Additionally, Marshal Kushniruk will move to the role of executive vice
president of corporate development, focusing on helping Avalara provide
the right solutions and content for any new industry, product, or region
its customers or partners may require. Kushniruk is a founding employee
of Avalara and has been instrumental in its growth in business
development, product, and M&A.

Avalara also announced
the hiring of Steve Lomax as managing director of EMEA;
he will be
based in Avalara’s Brighton office. Avalara continues to invest in its
team, its technology, and its expertise, including this year’s
acquisitions of assets from Compli,
a beverage alcohol compliance business, and Indix,
a leading artificial intelligence platform.

About Avalara

Avalara helps businesses of all sizes get tax compliance right. In
partnership with leading ERP, accounting, ecommerce, and other financial
management system providers, Avalara delivers cloud-based compliance
solutions for various transaction taxes, including sales and use, VAT,
excise, communications, and other indirect tax types. Headquartered in
Seattle, Avalara has offices across the U.S. and around the world in the
U.K., Belgium, Brazil, and India. More information at avalara.com.

Forward-Looking Statements

This press release contains forward-looking statements including
statements related to our strategy, prospects, plans, and objectives. In
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that could cause actual performance or results to differ materially from
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of these risks or uncertainties materialize, or if any of our
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from the results expressed or implied by these forward-looking
statements. These risks and uncertainties include risks associated with:
our ability to sustain our revenue growth rate, to achieve or maintain
profitability, and to effectively manage our anticipated growth; our
ability to attract new customers on a cost-effective basis and the
extent to which existing customers renew and upgrade their
subscriptions; the timing of our introduction of new solutions or
updates to existing solutions; our ability to successfully diversify our
solutions by developing or introducing new solutions or acquiring and
integrating additional businesses, products, services, or content; our
ability to maintain and expand our strategic relationships with third
parties; our ability to deliver our solutions to customers without
disruption or delay; our exposure to liability from errors, delays,
fraud, or system failures, which may not be covered by insurance; our
ability to expand our international reach; and the risks described in
the other filings we make with the Securities and Exchange Commission
from time to time, including the risks described under the heading “Risk
Factors” in our quarterly report on Form 10-Q, which was filed with the
Securities and Exchange Commission on November 8, 2018. All
forward-looking statements in this press release are based on
information available to us as of the date hereof, and we do not assume
any obligation to update the forward-looking statements provided to
reflect events that occur or circumstances that exist after the date on
which they were made, except as required by law.


Jesse Hamlin


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