Why High-Speed Networks Are Bringing Packet and Flow-based Analytics Together By Jay Botelho, Director of Engineering at Savvius, Inc., a LiveAction Company According to Cisco, broadband speeds will nearly double by 2021, and more powerful networks mean a host of benefits for businesses. However, extracting insight from the flood of information traveling through these high-speed networks is a constant challenge for the IT and networking teams responsible for managing network performance and reliability. As businesses move applications to the cloud, virtualize parts of their network and pursue other digital transformation projects, IT and network engineers need actionable, real-time visibility into network and application performance issues to ensure strong performance across the board. ...Read More »
What Makes Google Maps So Popular? A Case Study By Riley Panko If you own a smartphone and are looking for directions, more likely than not the first app you'll open is Google Maps. Google Maps is the preferred navigation app by a large number of U.S. smartphone owners. This was reported in a 2016 survey, in which 69% of iPhone and Android users marked Google Maps as their favorite map app. Why does Google Maps succeed so far beyond competitors such as Apple Maps? Its popularity can largely be attributed to its attention to detail, made possible by Google's massive data collection endeavors. ...Read More »
Facebook Is At It Again Following the Cambridge Analytica scandal and Mark Zuckerberg's "apology tour," it seemed like the social media company might have learned its lesson. But like water from a leaky faucet, the news cycle keeps dripping out new information, revealing a variety of holes and fissures in Facebook's story. According to a New York Times article published earlier this month, the social media company has been quietly sharing users' private data with mobile device manufacturers - such as Apple, Blackberry, Amazon, Microsoft, Samsung and dozens more. In making these deals, Facebook may have violated a 2011 consent decree with the Federal Trade Commission, which requires the company to disclose its privacy-related behavior. ...Read More »
How Artificial Intelligence Is Projected To Influence The Automotive Industry Artificial intelligence and data science are two main technologies that forms the processes of the automotive. Since 2017, Udacity selected a group of 18 talented engineers (out of hundreds of applicants) to form the Self-Racing Cars team Udacity offer the first self-driving Nanodegree program. The program was Built in partnership with Uber, BMW, Mercedes-Benz, and Nvidia. After a huge success, Udacity introduced another Nanodegree program for the beginners. At last, MIT and university introduced their courses in the automotive industry. ...Read More »
Personal Data discovery after the GDPR deadline The GDPR deadline is now behind us and perhaps unsurprisingly there is wide disparity between levels of compliance across those organisations affected. However, meeting GDPR requirements is not a one-time effort. It requires ongoing vigilance to ensure that as an organisation's business and relationships with Data Subjects change so the compliance efforts adapt to meet those changes. For those who are more advanced, the process of maintaining compliance will continue and they have a good basis from which to work. For other organisations there are possibly many steps still to take on the road to compliance. ...Read More »
Tips for Implementing New Technologies into Business Management Nowadays, technology is progressing at a steady pace, bringing creative and useful innovations to the online world. Various companies are constantly looking for ways to take advantage of new technologies in order to improve their business operations and productivity, as well as their overall performance and efficiency. Even though technology can vastly improve business operations, implementing new technologies into an organization can be quite complicated. Here are a few tips for implementing new technologies into business management. ...Read More »
Why SEO is the Now of Marketing Digital marketing continues to grow in importance as businesses look for ways to connect with relevant shoppers. Now that people at every stage of the customer lifecycle depend on search engines, SEO has naturally assumed a vital role. In other words, you need search engine users to see links to your business when they perform relevant searches. Intense competition, changing technology and evolving customer behavior all mean that yesterday's strategies may not work well for you today. The following trends will help you understand why SEO should form the backbone of your digital marketing strategy right now. ...Read More »
The Era of Personalized Marketing and What it Means to Your ECommerce Website Users are hyperconnected across multiple devices, from smartphones and laptops to wearables like FitBits and the Apple Watch, and even home systems like the Alexa-powered Echo. This digital disruption has led to a data revolution that has changed the buyer's journey as we knew it. Hyperconnectivity is churning out more data about individual buyers than ever before, and e-Commerce stores would do well to learn how to tap into it to maximize conversions. Enter Personalized Marketing. ...Read More »
6 Financial Tips for Tech Startups By Dan Radak Most tech startups initiate their life in the business world by having an outstanding idea and not a single clue about how to run a business. After all, tech startups are usually managed by IT guys and tech-savvy entrepreneurs and they are usually people who don't have enough experience in the business world as it is. The greatest obstacle here is, of course, the resource management. Knowing how to raise funds and manage their money afterward are complex tasks that not a lot of people are ready to undertake. In order to make this transition a bit easier for the IT-experts-turned-entrepreneurs, here are six financial tips for running your first tech startup. ...Read More »
How Social Media can Ruin Your Business Modern businesses rely on social media to promote their business more than any other channel. There's a good reason for this. It's much less expensive than traditional media, and there is a more personal feel to it. It helps companies become a part of daily lives of their customers and clients. Social media can also be used to gather a lot of useful data about those who use it, which can greatly benefit the marketing efforts and make them more personalized and user-friendly. However, using social media for promotion also comes with some risks companies should be aware of. ...Read More »

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