SourceMedia Names Allison Adams as Chief Subscription Officer
December 06, 2017 --
NEW YORK (PRWEB) December 06, 2017
SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, today announced the appointment of Allison Adams as Chief Subscription Officer.
In this newly created role, Adams is tasked with growing the company's subscription business, which now accounts for one-third of its total revenues. Her mission spans business development, marketing and sales for SourceMedia's prestigious portfolio of digital information services – including American Banker, The Bond Buyer and PaymentsSource – as well as development of new products and services.
SourceMedia's paid-content strategy is an essential component of the company's broader strategic vision executed over the past three years. Other components include the deployment of advanced performance marketing capabilities, the introduction of large-scale conferences in digital financial services, and the adoption of data-driven editorial decision-making for its award-winning content. The company completed deployment of a new content management system and user experience earlier this year.
Adams, who reports to SourceMedia Chief Executive Officer Doug Manoni, will be instrumental in driving the evolution of the company's subscription strategy and products in the context of this greater transformation.
“By establishing this new role, we reinforce our commitment to subscription growth and, most important, dedicate ourselves to development of new products and services that keep our end-users uniquely informed and make them more successful in their work," said Doug Manoni, CEO of SourceMedia. “Allison brings unique qualifications, including strong, relevant experience in paid content for financial professionals."
Adams was previously Head of Content Engagement & Group Publisher at CFA Institute, where she led content experience and content marketing for the organization's global audience of over 145,000 members in 163 countries and territories. She was also co-lead of the CFA Institute digital content initiative. Prior to CFA Institute, she was Managing Director & Group Publisher at Institutional Investor Journals and responsible for running a global profit center, II Journals (11 quarterly publications) and II Guides (annual sponsored reports on hot topics such as longevity risk).
SourceMedia, an Observer Capital company, is an innovative, growing digital business information and performance media company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.
Read the full story at http://www.prweb.com/releases/2017/12/prweb14913180.htm.