\ How to Make Investments in Your Employees Pay Off
Feature: Page (1) of 1 - 12/23/16

How to Make Investments in Your Employees Pay Off

By Dan Radak

Your knowledge and your employees are your most valuable assets. If you invest in them equally, your business will develop in a steady way. Still, preoccupied by work-related stress, businesspeople don't always realize that their employees are neglected on account of the profit chase. Here's how you can improve your workers' positions and manage to retain them as your long-term workforce. 


Trust employment

When a business is young and so are the employees, they need a firm anchor. This base will show them what path they should put and keep their feet on in the future. In line with that, apply the following points during your initiation period. 
  • Detailed instructions - your new employees will require a little bit more patience in the beginning. Give them thorough guidelines about their tasks and stress out they can always turn to you or their team leaders if they don't understand something. This open-minded, relaxed attitude is crucial for encouraging your rookies to become skillful workers. 
  • Personal approach - your employees aren't mere workers, but also complex personalities, with their own problems and desires. They need to know they can rely on you when it comes to their personal matters, too. 
  • Show you care -paying respect to your employees' families is also a very important step in gaining your workers' trust. Invite their partners to special events and organize family team building days. It will strengthen the bonds between the employees and the company, contributing to increased trust, as well.


Nurture their personal growth

The key feature for the success of every business is growing a recognizable brand. This term includes dozens of different qualities that a business needs to have. However, sometimes people fail to recognize their employees as extremely important parts of their entrepreneurial effort. This is why you shouldn't make such a mistake. When you inspire your employees to develop their personal brands, the value of your business grows simultaneously. Therefore, instruct them how to create their own career portfolios and enrich it with every new project they finish. When your business partners realize how successful employees you have under your roof, they'll be more inclined towards working with you.  Also, support your employees to expand their own business network. 

Encourage professional improvement

In addition to the instructions and praise you heap on your employees, it's essential that you also give them a chance to attend various courses. When their skills and ambitions are proven by certificates, your staff members will leave an even more impactful impression on your business clients. Because of that, you should determine which workers should attend which training sessions, depending on their preferences. For example, one group of employees should expand their knowledge of cloud computing in everyday work. Similarly, the crew from the financial department will benefit from attending a bookkeeping course. Moreover, the results of the HR-team will be improved if they are awarded with modern training sessions in industrial psychology. 
In addition to all those features, you should ask the employees what they think will contribute to their personal improvement. 



Forget about autocracy

While it's understandable that entrepreneurs are extremely cautious when it comes to their companies, you should under no circumstances behave towards your employees in a petty way. A large number of employers are driven by fear that their employees might overgrow their business and leave the company if they invest too much in their development. Even if that happens, it's the most natural development of things. They'll find a new challenge and you'll find new employees. In the meantime, you will help beginners become experienced professionals, which will improve your business, as well. 

On the other hand, if you start curbing their desires, it will leave negative consequences on your business. Read more about softening up a strict managerial style here.

Your employees are your closest allies. Show them understanding and support and you'll be awarded with their trust and loyalty. Investing time, energy and assets in their development is an investment in your business future, as well. And when/if they decide to leave the nest, wish them good luck and start a new cycle of your business evolution. 
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog

Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.


Related Keywords:employee growth, employee loyalty, employee potential

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