5 SEO Trends Your Business Should Follow
By Dan Radak
Every entrepreneur knows just how difficult promoting a business is. That's why it's necessary for every business to use as many marketing strategies as possible. One of the most popular strategies today is SEO. Consumers tend to turn to search engines to find a product or service they are looking for, and they're most likely to choose a business that shows up on the first page of Google search results. Therefore, investing in SEO is always a good idea. Also, you'll want your business to stay on top of the most recent SEO trends in order to make the most of it. So, without further ado, let's take a look at 5 SEO trends your business should follow.
Using infographics is a great way to grab people's attention online. An image followed by useful information is easy to remember and it's guaranteed to stay in the minds if your readers. Not only this, but content followed by infographics generates more leads and shares on social media. Of course, you need to be very careful if you want to make the most of infographics. For example, make sure your text doesn't state the same thing shown on the image, since this will make your infographics labelled as spam.
After so many years on the web, people got really tired of fluffy content. Therefore, you have to make sure each of your posts provides your readers with accurate, interesting information. And the better quality you offer, the better will your website rank on Google. It might be a good idea to hire someone with enough experience in your industry to create content your readers will find attractive. Also, you should keep an eye on industry-related magazines and other sources where you might find information you can use to produce more quality content.
Today, people are using mobile devices more than they use PCs, which makes mobile users your no. 1 target when investing in SEO. This means your website should be as mobile-friendly as possible. You can turn to experts who will keep your website up-to-date with most recent trends which means all mobile users will be able to access it. Not to mention that Google favors mobile-friendly websites, which means that your Google ranking will benefit from it, as well.
Long-form content tends to get more visibility online than standard posts. We are talking about blog posts that contain between 1000 and 2000 words and provide readers with a lot of information. Some blog posts similar to these tend to be even 10,000 words long. Marketers now aim at making their blog posts longer in order to increase their Google ranking. Therefore, bear in mind that you should try to make 3 or 4 longer posts rather than 5 or 6 shorter ones.
Interactive video content
More and more businesses out there decide to invest in video marketing when trying to improve their SEO presence. If you've thought about doing the same, make sure you create interactive videos that will grab users' attention. You can even divide your videos in shorter clips and give your viewers a chance to choose which one do they want to see. There is brand aganecy in Melbourne you can turn to in order to make your videos as interactive and interesting as possible. There's no need to mention that each of your videos should include keywords that will help you improve your ranking.
Bear in mind that the web is a fast-changing place and there will always be new trends you should keep an eye on. And by staying on top of them all, you'll manage to improve your Google ranking significantly and stand out from the crowd.