IRI to Reveal Trends to Watch in the Snacking and Confectionery Markets at the NCA Sweets and Snacks Expo




Sally Lyons Wyatt, Executive Vice President and Practice
Leader, IRI®

Larry Levin, Executive Vice President Market and Shopper
Intelligence, IRI



On May 21, IRI’s Sally Lyons Wyatt will share the latest trends in
snacks and how retailers can leverage consumer snacking habits to
grow their bottom line during her session, “State of the
Industry – Snack: Snacks Rule Center Store.


On May 22, IRI’s Larry Levin will provide an in-depth look at the
latest trends in the confectionery market and the opportunities
available to retailers in seasonal, everyday and new demographic
segments during his session, “State of the Market –
Confectionery: Momentum Builds Across All Segments.



All consumers shop and eat differently. Perceived value is
influenced by packaging, channel, flavor, and assortment – together,
alone and/or with other considerations. E-commerce is making a big
impact on many snack and confection categories, creating
opportunities and risks across both sectors. Confectionery and snack
aisles are filled with pockets of growth and opportunities to
enhance margin and solidify consumer loyalty.


State of the Industry – Snack: Snacks Rule Center Store

Tuesday, May 21, 2019
8:30 – 9:10 a.m. CT

State of the Market – Confectionery: Momentum Builds Across All

Wednesday, May 22, 2019
8:30 – 9:10 a.m. CT


Sweets and Snacks Expo

McCormick Place
2301 S King Dr
Chicago, IL 60616

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,


IRI Contact:
Shelley Hughes
+1 312.474.3675

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