Tommy Bahama Expands Partnership with Thanx to Drive Revenue for Restaurant Locations

Upscale Retailer Extends Customer Engagement and Precision Marketing
Platform to its Restaurants in U.S.

SAN FRANCISCO–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#restauranttechlt;/agt;–Thanx, a leading provider of customer engagement and retention tools for
restaurants and retailers, announced today an expanded partnership with
Tommy Bahama to effectively engage and retain its restaurant customers
nationwide with Thanx Campaigns.

Tommy Bahama selected Thanx Campaigns, Thanx’s fully integrated
marketing and communications features, to power multi-channel,
segmented, and personalized campaigns to consumers. The Thanx customer
engagement platform syncs with the guests’ selected form of payment,
allowing for a true view of the customer’s purchasing behavior while
giving operators the opportunity to measure the impact and success of
every campaigns by looking at the most important metric: revenue earned.

“Our retail stores are data-driven, however, we needed that same level
of insight into our restaurant business. Thanx Campaigns was the clear
choice as we are now able to understand our restaurant customers better
than ever and make real-time marketing decisions based on their
immediate behavior to deliver the most targeted, action-driven
communication to our guests,” said Rob Goldberg, Executive Vice
President, Restaurants & Bars for Tommy Bahama. “The initial rollout was
so successful that we quickly saw the value of implementing this tool
across our restaurants on a national level in order to drive brand
loyalty and customer engagement in a meaningful way.”

Thanx Campaigns uses consumer behavior to best determine what type of
marketing message should be sent to each consumer by aligning customer
preferences with their preferred method of communication – email, SMS,
or push notification. Every campaign produces a precisely calculated
incremental revenue measure through control groups and Thanx’s
proprietary credit card and POS integrations to provide a quantitative
measure of success.

“We are thrilled to take our relationship with Tommy Bahama to the next
level with the national expansion of Thanx Campaigns,” said Thanx CEO
and Founder, Zach Goldstein. “In less than six months, Tommy Bahama saw
increased engagement, customer satisfaction and revenue with Thanx
Campaigns and we’re confident our platform will continue to help Tommy
Bahama own conversations with customers on a deeper level to amplify
loyalty, and ultimately drive greater revenue at restaurants across the

For more information, please visit

About Thanx

Thanx (
is the Customer Engagement solution for restaurants and retailers. As
the system-of-record for customer data, Thanx delivers deeper,
data-driven relationships that increase same-store sales and lifetime
value from top customers and acquires more who look like them. Creating
long-term loyalty is about far more than rewards, which is why Thanx
combines customer feedback, referral marketing and segmented,
multi-channel and real-time messaging into a single platform. As a
result, Thanx turns good customers into raving fans and measures the
impact of every customer communication in measurable incremental revenue
generated through deep integrations with credit card networks and points
of sale. Thanx was founded in 2011 and is headquartered in San
Francisco, CA. The Company is financially backed by some of the best
venture capitalists in the industry including Sequoia Capital.


Mary Nelson, ICR for

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