SAN JOSE, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/fraudprotection?src=hash” target=”_blank”gt;#fraudprotectionlt;/agt;–Signifyd, further fueling its technical prowess in the field of
e-commerce, has hired two stars from the ranks of product and data
The company has appointed Prasad Gune as senior vice president in charge
of product and Swami Vaithianathasamy as vice president of data science,
two highly-regarded technical veterans whose addition reinforces
Signifyd’s growing momentum – particularly when it comes to the
application of data science and engineering.
Before joining Signifyd, Gune was senior vice president for product at
OpenTable, leading the global product vision, strategy and development
for all consumer and restaurant products and experiences. Prior to
OpenTable, he spent seven years at LinkedIn, serving as product lead for
LinkedIn Recruiter, building it from its infancy into LinkedIn’s
flagship monetization product within the Talent Solutions business.
Prior to LinkedIn, Gune held senior product management roles at Oracle
and Siebel Systems as well as various consulting roles at Bain & Company.
Vaithianathasamy joins Signifyd from Google, where he was head of
payments data science and payments risk quality. He had served as the
team lead for risk machine learning. Prior to Google, he was the
director of global risk solutions at PayPal, where he was responsible
for managing all the payments risk and credit models, a position that
Vaithianathasamy rose to after serving as PayPal’s senior manager of
risk detection, manager of decision management and senior risk modeler.
“Signifyd’s immense growth has enabled us to expand our teams in a very
dynamic way,” said Signifyd Co-Founder and CEO Raj Ramanand, adding that
the number of customers and protected orders have doubled every year
since 2014. “Prasad and Swami are two of the most experienced technology
veterans in the business. Their expertise will help drive innovative
products that are necessary to help our merchants protect their
Ramanand said that given e-commerce’s momentum, entering 2019 it was
clear that Signifyd must deepen its investment in product innovation in
order to maintain its position as market leader – more than 250 million
consumers transacting within the Signifyd Commerce Network across the
globe, projected to exceed $100 billion in annual GMV processed in 2019.
“That growth, while attesting to the accelerating market adoption of our
technology, creates a continuous challenge for engineering to ensure not
only the reliability but also the continuation of innovating in our
industry. We’re not satisfied with the status quo,” Ramanand said.
To support the ongoing growth of the product organization Signifyd opened
a global R&D center in Europe which puts the company in an ideal
position to serve its global markets and tackle the variety of fraud
challenges that different regions of the world present. The center will
house a team of top engineers driving Signifyd innovation globally,
while supporting teams around the world.
As he takes on product leadership, Gune intends to apply the experience
he garnered during his tenure designing products for the enterprise. He
is looking to further Signifyd’s ability to help customers receive
memorable buying experiences while avoiding false declines or having
their orders delayed by fraud reviews.
“True innovation isn’t doing something cool for the sake of it; rather
it’s using technology to serve our users’ needs,” Gune said. “We have
already started extending the guaranteed fraud protection category out
to meet the needs of our mid-market and enterprise customers. And in the
next few years, we are going to continue pushing the boundaries of what
Vaithianathasamy, who brings a wealth of experience from the world of
data and payments to Signifyd, said he intends to make increased use of
advanced machine learning and associated technologies to bolster the
company’s technical arsenal to better attack fraud.
“Fraudsters are very smart and motivated, so we need great tools to
remain ahead of them,” he said. “That’s why I found so much inspiration
when I looked at what Signifyd is doing – and where it can go. We have
an enormous amount of data and it’s something we can use not only to
reduce fraud but also to protect the buying experience our merchants
provide, while improving their conversion rates.”
With the transformation brought upon by machine learning, big data and
AI, Signifyd is doubling down on its commitment to invest in unique ways
to develop and deploy tools that solve complicated e-commerce issues.
And with Vaithianathasamy and Gune taking charge of their respective
realms, Signifyd is pushing ahead to develop leading-edge innovations
that represent new ways of using data to solve pressing customer
Signifyd, the world’s largest provider of guaranteed fraud protection,
enables online retailers to provide a friction-free buying experience
for their customers. Signifyd leverages big data, machine learning and
domain expertise to virtually eliminate manual reviews, speed up order
processing and increase revenue through higher approval rates. The
guarantee shifts the financial liability for fraud away from retailers,
allowing them to open new markets while reducing risk. Signifyd counts
among its customers a number of companies on the Fortune 1000 and
Internet Retailer Top 500 lists. Signifyd is headquartered in San Jose,
CA., and London, with locations in Denver, Barcelona and Belfast.