Orlando Magic Sign Exclusive Deal with STATS to Use Revolutionary AI-Powered Tracking Data

Magic Become the Only NBA Team Using AutoSTATS to Collect Player
Tracking Data Through Broadcast Video

CHICAGO–(BUSINESS WIRE)–Today, STATS, the worldwide leader in sports data and intelligence, and
the Orlando Magic announced an exclusive deal that secures the Magic as
the only NBA team with access to AutoSTATS, a revolutionary new
artificial intelligence (AI) technology.

The Magic will use tracking data produced by AutoSTATS to analyze
collegiate players and improve evaluation and decisions for the NBA
draft. AutoSTATS delivers comprehensive player-tracking data directly
from video through patented AI and computer vision technology. The new
technology gives the Magic exclusive access to the college tracking data
currently unavailable at this scale due to the scarce use of in-venue
tracking systems.

“When we saw the power of AutoSTATS, we were immediately drawn to the
benefits this data can provide in our draft decision making process,”
said Jeff Weltman, President of Basketball Operations for the Orlando
Magic. “Now, instead of using data from just a handful of games, we will
be able to make our draft decisions with data from every collegiate game
a potential draft pick has played.”

The first-of-its-kind technology in sports, AutoSTATS is the result of
years of research and development from STATS’ award-winning AI team.
AutoSTATS data quality has matched in-venue hardware systems and
eliminates the need for hardware in all stadiums used for regular season
and post-season tournaments.

“Collecting data through broadcast is the future of tracking and we
couldn’t be more thrilled to launch our technology through this
partnership with an innovative team like the Magic,” said Steve Xeller,
Chief Revenue Officer at STATS. “With AutoSTATS, the Magic have
exclusive access to the most college basketball tracking data in the
world. This information can then be applied to their proprietary models
to improve player evaluation and development. This technology unlocks
huge potential for the Magic, college teams and the broadcast media who
cover them.”

For more information about AutoSTATS, visit: https://www.stats.com/auto-stats/.


STATS is the global leader in sports intelligence, operating at the
intersection of sports and technology. The world’s most innovative
brands, technology companies, leagues and dozens of world championship
teams trust STATS to find their winning edge. STATS combines the
industry’s fastest and most accurate data platform with video analysis,
sports content and research, player tracking, and the latest in
artificial intelligence (AI) and machine learning to provide
unparalleled media and team performance solutions. The pioneer of live
sports data, STATS continues to speed innovation in the industry with
STATS Edge™, the first-ever team performance solution powered by AI. For
more information, go to www.stats.com
and follow STATS on Twitter @STATS_Insights.

About the Orlando Magic

Orlando’s NBA franchise since 1989, the Magic’s mission is to be world
champions on and off the court, delivering legendary moments every step
of the way. Under the DeVos family’s ownership, the Magic have seen
great success in a relatively short history, winning five division
championships (1995, 1996, 2008, 2009, 2010) with seven 50-plus win
seasons and capturing the Eastern Conference title in 1995 and 2009. Off
the court, on an annual basis, the Orlando Magic gives more than $2
million to the local community by way of sponsorships of events, donated
tickets, autographed merchandise and grants. Orlando Magic community
relations programs impact an estimated 100,000 kids each year, while a
Magic staff-wide initiative provides more than 7,000 volunteer hours
annually. In addition, the Orlando Magic Youth Foundation (OMYF) which
serves at-risk youth, has distributed more than $24 million to local
nonprofit community organizations over the last 29 years. The Magic’s
other entities include the team’s NBA G League affiliate, the Lakeland
Magic, which began play in the 2017-18 season in nearby Lakeland, Fla.;
the Orlando Solar Bears of the ECHL, which serves as the affiliate to
the NHL’s Tampa Bay Lightning; and Magic Gaming competed in the
inaugural season of the NBA 2K League in 2018. Ticket highlights for the
Magic’s 2019-20 season in the Amway Center, honored with TheStadiumBusiness
2013 Customer Experience Award and named SportsBusiness
2012 Sports Facility of the Year, include: 1,800 seats
priced $20 or less and 8,000 seats priced $40 or less. For ticket
information log on to www.orlandomagic.com
or call 407-89-MAGIC.


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