Laura Canada Deploys Yottaa and Improves Website Performance by 35%

Leading Women’s Fashion Retailer Optimizes the Loading of Images and 3rd
Party Technologies Using Yottaa’s eCommerce Acceleration Platform

., the leading Cloud platform for accelerating eCommerce, today
announced that Laura Canada, a leader in women’s fashion, recently
selected the Yottaa eCommerce Acceleration Platform to improve page load
times for its websites. As a result, Laura Canada has been able to
improve site performance by 35%.

Laura Canada is a Canadian women’s fashion retailer with over 140 stores
across Canada. Founded in 1930, the retailer has grown nationally
expanding throughout Quebec, into Ontario, British Columbia, Alberta,
Manitoba, Nova Scotia, and Newfoundland. Operating under the banners of
Laura, Laura Petites, Laura Plus, and Melanie Lyne, Laura Canada is a
privately-owned company with over 2,000 employees.

With very sophisticated websites containing many high-resolution images
and 3rd party eCommerce technologies, Laura Canada was
looking to improve the delivery speed of website content for its online
shoppers. The company turned to Yottaa and after a two-week trial Laura
Canada saw a 35% improvement in site performance. This resulted in
improved shopper experiences and increased online conversions. Following
the trial Laura Canada implemented Yottaa across all of its sites,

When Laura Wolstein opened our first store in 1930, customers loved the
friendly, familiar, and customized service, and that core company
commitment continues to this day regardless of whether a shopper is in
one of our stores or shopping online,” said Marco Nobert, Vice President
of CRM, Digital Marketing, and eCommerce, Laura Canada. “Yottaa is
helping our team achieve this commitment by enabling the addition and
management of 3rd party technologies on our sites. With
Yottaa, we can continue to enhance customer experience without worrying
about how those 3rd parties might impact site performance.”

Laura Canada deployed Yottaa’s eCommerce Acceleration Platform utilizing
the following Yottaa solutions:

  • Application Sequencing to optimally manage and control the
    execution of 1st and 3rd party assets, and responsively load images to
    make even the most visually engaging (and heavy) pages immediately
  • InstantON to accelerate the performance of dynamic pages and
    content, resulting in significantly faster page load times.
  • Content Transformation to manipulate how web page content is
    rendered, with no configuration or code change. By enabling quick
    modified page rendering, Content Transformation personalizes the
    performance of the shopper experience to each device, browser,
    location, and network.

Like many retailers, Laura Canada is working to achieve both fast
website performance and a customized shopper experience,” said Rich
Stendardo, CEO of Yottaa. “Through Yottaa’s new class of software-driven
optimization technology, Laura Canada can optimally orchestrate and
manage the complexity of its many 3rd party technologies to provide its
shoppers with both rich, engaging online experiences and 35% faster page
load times.”

About Yottaa
Leading retailers, such as Carter’s, The
Container Store, Hallmark, eBags, Jockey, JoAnn Fabrics, and Rockport,
rely on Yottaa’s Cloud platform to accelerate and optimize the loading
of 3rd party eCommerce technologies, high resolution images,
and other website elements, resulting in up to 60% web performance
improvements and up to 20% increases in online conversion. To learn more
about how Yottaa can accelerate your eCommerce site and increase
conversions, please visit or
follow @yottaa on Twitter.


Tedd Rodman

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